La Costa
Organic Jewelry
We're thrilled to partner with you
We are excited to launch our permanent jewelry collection onboard, and grateful for your partnership in bringing La Costa to your guests. This guide includes our Visual Merchandising Guide along with clear instructions on displays, backstock preparation, daily operations, product knowledge, and sales.
Throughout, you'll find short training videos and Scripts — the exact words that help our pieces practically sell themselves. We're committed to supporting your success every step of the way.
Contact La Costa once you're set up
As this is our initial launch, please reach out once onboard and after the display is set up. Send photos of the full display and close-up shots, and include your ship name.
WhatsApp +1 561-281-2747 Email soraya@lacostaorganicjewelry.comDisplay & Setup Standards
These rules are strict and must be followed. Proper display drives sales and protects the brand. Arrange jewelry exactly as shown in the official Display Reference photos, and check the tag on each piece to confirm its position.
Place all display trays between 36" and 48" from the floor. Never below 30" or above 50". Our displays are low — set too high or low, guests can't see the jewelry and sales are lost.
Use direct light aimed at the front or slightly above the jewelry — backlit lighting is not sufficient. Direct light makes the crystals sparkle, and that sparkle is what catches the guest's eye and creates desire.
Display Reference Photos
Backstock Preparation
Prepare your backstock before launch day. Every piece goes in its own 4" × 4" Ziploc bag (included in the packaging box) with the matching gemstone card — protecting the jewelry from moisture and keeping the card with each piece.
On a necklace card with the matching gemstone card, both in a 4×4 Ziploc bag.
On an earring card with the matching gemstone card, both in a 4×4 Ziploc bag.
Each piece in its own 4×4 Ziploc bag together with the matching gemstone card.
Photos showing exactly how to package each type will be provided.
Proper preparation makes checkout faster, helps you find items quickly, supports accurate inventory tracking, and ensures the gemstone card is always with each piece.
Packaging a Sale
"Let me package this beautifully for you. Here is your Gem Oracle card. Would you like the gift box, or just the elegant pouch for travel?"
Higher revenue, faster results
La Costa is one of the best lines to sell onboard — strong sales, good commission, and pieces guests fall in love with. Sell it early in your presentation to hit your goals quicker.
"La Costa pieces are priced between $250 and $400. They have beautiful natural gemstones and feel like fine jewelry, but at a much better price."
The differentiators to mention to every guest
Lead with these on every guest interaction. They're what turn a browse into a sale.
Exceptional value available only onboard. Every price shown already reflects it.
Guests receive free dainty crystal studs (valued at $40). While supplies last.
La Costa gives 10% of its time, profits, and products to charity.
"Every La Costa piece is special because it has natural gemstone energy. Would you like to take our quick quiz to find the stone that matches you today? Spend $300 or more and you'll receive a lovely free gift."
The Jewelry Assortment
Every style comes in four natural gemstones, in sterling silver or 14K-gold finish. All prices reflect special onboard pricing — 10% below retail.
Necklaces
Earrings
Rings
Bracelet
The Gem Oracle Quiz
A quick 9-question quiz that helps guests find the natural gemstone that best matches how they feel right now. It takes only 2–3 minutes and creates a personal experience — guests feel understood and are more likely to find a piece they love.
Ask the guest to scan the QR code on the Gemstone Shelf Talkers and answer the questions on their phone. When finished, it shows their personalized results — let them choose the stone they feel most drawn to.
Use the physical Shelf Talker cards on the display. Let the guest read them and choose the stone they connect with most — or read the cards to them if they prefer.
"Would you like to take our quick 2-minute quiz? Just scan the QR code on the shelf talker and it will show you the best gemstones for you."
No internet? "No problem — these shelf talker cards each have a simple question about the energy of the stone. Feel free to read them and pick the one you like best."
La Costa's Gemstones & Their Archetypes
Four natural stones, each with its own energy and archetype. Use these to help guests find the stone that matches how they feel right now.
For those seeking clarity, intuition, and confidence.
For those seeking strength, resilience, and stability.
For those embracing growth and personal evolution.
For those seeking balance, peace, and emotional harmony.
Earrings — Comfort & Function
Earrings sell on feel. Put a pair in the guest's hand, let them experience how light they are, then show the little details that make them special.
Light-weight comfort
Place an earring in the guest's hand to experience the lightweight construction — all-day comfort without compromising on style, ideal for extended wear.
2-Way versatility
Show how these transition between two distinct styles:
Tip: great for travel — wear studs by day, add the gem drop at night.
Stud drop positioning
Show the small groove on the back of the stud. It secures the drop in position so the flower stud doesn't spin around and stays in place.
Adjustable tension backs
Show guests how to gently squeeze the butterfly backs to create tension and secure the post. The backs should always sit firm on the post — ensuring security and maximum comfort.
"Feel how light these are? They're super comfortable for all day. You can wear them as simple studs or add the gem drop for evening — perfect for travel."
Necklaces — Versatility
Our necklaces are remarkably versatile. Show the guest how the pendant clips on and off, and how the chain adjusts to sit perfectly on any neckline.
Clip-on charm pendants
Many of our gem pendants remove easily from the chain, so guests can use them on other chains or charm holders. Gently push the clip inward to remove the pendant — never pull it out — and show how easy it is to change.
Adjustable slide chains (20")
Our chains shorten to any length up to 20 inches so the necklace sits perfectly on different necklines. Hold the silicone ball and gently pull the flower tab to slide the chain — adjust it on the guest while they're trying it on.
"These necklaces are very versatile. The pendant clips on and off easily, and you can adjust the chain length to sit perfectly on your neckline."
Rings — Size Them Properly
All our rings can be sized from size 4 to 10. Keep display rings at their original size 6 and in perfect round shape, and always use the mandrel to resize — never force the ring.
How to size a ring for a guest
If the guest needs resizing later, any local jeweler can do it with a mandrel to provide even pressure in about one minute at no charge.
"Our rings can be sized to fit you perfectly. I can adjust it for you right now with a professional mandrel — it only takes a moment."
Bracelets — Size the Bangle
Our bangles are designed to fit small to large wrists — lightweight but with a substantial feel and a secure locking mechanism.
Keep all display bangles unlocked at all times — staff must check this at the start of every shift. Forcing locked bangles can damage them and will not be replaced.
How to size a bangle
"These bangles have a beautiful secure lock. Go ahead and try it on — I can gently adjust the size so it fits you perfectly."
Jewelry Care
A 14K gold finish with protective coating over a solid .925 sterling silver core — nickel-free and zinc-free, gentle on skin. Share these simple rules so guests keep their pieces beautiful.
Use an ionic jewelry cleaner when needed to restore shine.
"Just put it on last after your creams and perfume, and take it off first at night. Keep it in the pouch and it will stay beautiful."
After the Cruise
If a guest needs help with their jewelry after the cruise, La Costa provides excellent support — handled quickly and professionally.
Free repairs during the first year — very affordable service after that.
Repairs are usually completed within four weeks.
Send a photo, then ship the item — La Costa handles the rest.
9209 Crestview Circle
Palm Beach Gardens, FL 33412
"If you ever need help after your cruise, just contact La Costa using the information on your Care Card. They offer free repairs in the first year and very affordable service after that."
We're grateful for your partnership
For any questions, support, or feedback, please reach out directly — and WhatsApp anytime you need support.