lifestyle hero — model wearing collection on ship deck / Mediterranean coast (full-bleed)
Onboard Retail Training Guide

La Costa
Organic Jewelry

Natural · Luxurious · Eternal
Welcome to the Sales Team
10+ yrs
of proven retail success behind the brand
Princess & Carnival
now launching our permanent collection onboard
$250–$400
affordable-luxury price point, high revenue per sale
A note from our founder

We're thrilled to partner with you

We are truly excited to launch our permanent jewelry collection onboard, and grateful for your partnership in bringing La Costa to your guests. This guide covers everything you need — display standards, setup, daily operations, product storytelling, and sales excellence.

Throughout, you'll find short video demonstrations and Guest Charm Scripts — the exact words that help our pieces practically sell themselves. Our goal is simple: every presentation should reflect the quality and sparkle our brand is known for.

Soraya Thornton
Owner & Designer
! Action needed

Contact La Costa once you're set up

As this is our initial launch, please reach out once onboard and after the display is set up. Send photos of the display — close-ups and full views — and mention your ship name.

WhatsApp +1 561-281-2747 Email soraya@lacostaorganicjewelry.com
WhatsApp is fastest for response.
02 · Why Discerning Guests Choose La Costa

Higher revenue, happier guests, faster results

Lead with these differentiators on every guest interaction. They're what turn a browse into a sale — and help you hit your voyage targets faster.

Gemstone Energy

Every piece features unique, hand-selected natural gemstones — each truly one-of-a-kind.

Gem Oracle Quiz

Our proprietary quiz matches guests to the stones that resonate with their energy.

Pavé Brilliance

Pavé-set crystals throw dazzling sparkle that catches the light beautifully.

Precious Mixed Metals

Solid .925 sterling silver core with a 14K gold finish — luxurious shine and feel.

Designed in Palm Beach

By a woman, for women — feminine elegance with real-life, all-day wearability.

10·10·10 Charity

La Costa donates 10% of its time, profits, and products to non-profit charities.

Special cruise pricing
10% below retail

"Exceptional value available only onboard." Every price shown already reflects it.

Gift with purchase
Spend $300+

Guests receive complimentary Dainty Crystal Sterling Studs (valued at $40). While supplies last.

Your success

Why it pays to sell La Costa first

Generous 2% commission
on every single sale
High-value sales
$250–$400 each boosts your targets fast
Easier sales
unique designs guests fall in love with
Featured at select luxury resorts & cruise lines — Ritz-Carlton · The Biltmore · Hard Rock Resorts · Princess · Carnival.
✦ Guest Charm Script

"What makes La Costa so special is that every piece is one-of-a-kind, with meaningful natural-gemstone energy and beautiful quality at a wonderful price. Spend $300 or more and you'll receive a lovely free gift."

03 · The Collection

The Jewelry Assortment

Every style comes in four natural gemstones, in sterling silver or 14K-gold finish. All prices reflect special onboard pricing — 10% below retail.

Onyx · Strength Abalone · Insight Malachite · Change Mother of Pearl · Peace

Necklaces

Diagonal Gem Necklace
Diagonal Gem
Necklace
$269
Tear Gem Necklace
Tear Gem
Necklace
$323
Dainty Tear Gem Necklace
Dainty Tear Gem
Necklace
$251

Earrings

2-Way Stud Gem Tear Drop
2-Way Stud Gem Tear Drop
Earrings
$269
Diagonal Gem Loops
Diagonal Gem Loops
Earrings
$323

Rings

Diagonal Gem Ring
Diagonal Gem
Ring
$296
Tear Gem Ring
Tear Gem
Ring
$323
Dainty Tear Gem Ring
Dainty Tear Gem
Ring
$251

Bracelet

Diagonal Gem Loop Bracelet
Diagonal Gem Loop
Bangle Bracelet
$404
04 · Product Knowledge

Earrings — Comfort & Function

Earrings sell on feel. Put a pair in the guest's hand, let them experience the weight, then show the little details that make them special.

01

Light-weight comfort

Place an earring in the customer's hand to experience the lightweight construction — all-day comfort without compromising on style, ideal for extended wear.

02

2-Way versatility

Show how these transition between two distinct styles:

1
Dainty Flower Studs
everyday studs for daytime
2
Cascade Gem Drop
adds a pop of color & glamour for evening

Tip: great for travel — wear studs by day, add the gem drop at night.

video — 2-Way conversion demo
Watch: switching from dainty studs to cascade drops
product shot — studs + gem drop, both styles
video — adjusting butterfly backs
Watch: creating secure tension on the post
03

Stud drop positioning

Show the little groove on the stud back. Use it to secure the tab/drop in position so the flower stud doesn't rotate and stays in place.

04

Adjustable tension backs

Show guests how to gently squeeze the butterfly backs to create tension and secure the post. The backs should always sit firm on the post — ensuring security and maximum comfort for the wearer.

✦ Guest Charm Script

"Feel how incredibly lightweight and comfortable these are? They sparkle beautifully with every movement and are perfect for all-day wear. You get versatile 2-Way styles that switch from dainty studs to elegant drops, plus our chic Gem Loops — all with secure adjustable backs."

Natural · Luxurious · Eternal
More sections coming soon — Necklaces, Rings, Bracelets, Gem Oracle, Gemstones, Care & Packaging.
Questions? WhatsApp Soraya at +1 561-281-2747 · LaCostaOrganicJewelry.com